Montreal, May 5, 2011 – Carat has clinched five prizes including top honours (Media Concept of the Year) Thursday evening during the 2011 Media Awards (Prix Média), which celebrate the work of professionals in the Quebec media industry.
Carat and SVY&R were awarded the media concept of the year award thanks to their contribution to Réno-Dépôt’s “Knock on Wood” campaign, featuring as well the collaboration of experiential marketing agency Velocity.
Carat took home the Grand Prize in the Nonstandard category – non-media approach for this same campaign. The concept, deployed in 2010 for Réno-Dépôt, which is a sponsor of the Montreal Canadians, was designed to root for the hockey team during the NHL Eastern conference semifinals against the Pittsburgh Penguins.
Carat was also awarded a prize in the digital media category – unique approach for the Reebok Zigtech campaign and another prize for Reebok Hockey, in the magazine category thanks to its cover execution in the Hockey News magazine.
The agency was also awarded a prize in the consumer insight use category, which recognizes the work undertaken in its comprehensive CCS study (Consumer Connection Study).
Contact: Claudia Gervais, Velocity, 514.284.8465, email@example.com