Montreal, May 3, 2012 – Carat won eight awards including Emerging Talent of the Year, Thursday evening at Windsor Station in Montreal, during the 11th edition of the Media Awards. This record number, the highest among other contending agencies, includes the Emerging Talent of the Year honour, clinched for the first time by the agency and awarded to Natacha Lafleur, young media strategist who presented an innovative OOH campaign for Club Med.
Carat also won the Grand Prize in the radio category for Desjardins Assurances Générales for the DAG Hour campaign.
The agency also took home the six following awards:
Prize: Category: Best Magazine Use - MANGO, Campaign: 2011-2012 Fall-Winter collection launch in Paris.
Prize: Category: Best Social Cause Campaign – Quebec Lifesaving Society, Campaign: 2011 National Drowning Prevention Week.
Prize: Category: Best OOH Use – Saputo, bakery division, Campaign: Igor Launch in Toronto.
Prize: Category: Best TV Use – Desjardins, Campaign: Génies en herbe.
Prize: Category: Best Print Use – Desjardins, Campaign: Habitation Fall 2011.
Prize: Category: Best Radio Use – DuProprio, Campaign : DuProprio features its homeowners.
The Media Awards are an initiative of Infopresse, in partnership with the Quebec Media Directors Council, and are aimed at rewarding work excellence of Quebec media industry professionals.
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Contact : Claudia Gervais, Velocity, 514.284.8465, claudia.gervais@teamvelocity.com